our Projects
ALJ Global
Corporate Identity Fully Rebrand
A Scalable Identity System
Trying to fit the same mark simultaneously on a billboard and on internet browser as a favicon, is a challenge. We ensure your identity system is designed for flexibility, consistency, and brand recognition.
Vertical Lockup
Horizontal Lockup
Icon Only
Wordmark
Brave Red
PMS 2347 U
CMYK: 0, 81, 79, 15
RGB: 217, 42, 45
HEX: #D92A2D
Midnight Sky
PMS 5463 U
CMYK: 87, 84, 0, 88
RGB: 4, 5, 31
HEX: #0a0c4a
Galaxy Night
PMS 5463 U
CMYK: 0, 6, 6, 93
RGB: 18, 17, 17
HEX: #121111
Icon: Brave Red
Wordmark: Galaxy Night
Two Color, Dark
Icon: Brave Red
Wordmark: Pure White
Two Color, Light
Icon: Dark Night
Wordmark: Dark Night
Single Color, Dark
Icon: Pure White
Wordmark: Pure White
Single Color, Light
On Social Media
Icon Avatar
Preferred avatar for use on all platforms. All approved color combinations may be used.
On Merchandise
Apparel
Left align the logo when possible. Use the icon for centering, or if brand subtlety is desired.
On Signboard
Horizontal Position
Left align the logo when possible. Use the icon for centering, or if brand subtlety is desired.
On The Web
Favicon
Preferred avatar for use on all platforms. Our favicon—a 32px x 32px icon that is displayed in the browser next to the url—is the only other approved usage of our icon in solid form.All approved color combinations may be used.
Device Icon
If our website is saved as a bookmark on the home screen of some mobile devices, this graphic will be displayed. Default size is 192px x 192px.
On The Web
Favicon
Preferred avatar for use on all platforms. Our favicon—a 32px x 32px icon that is displayed in the browser next to the url—is the only other approved usage of our icon in solid form.All approved color combinations may be used.
Device Icon
If our website is saved as a bookmark on the home screen of some mobile devices, this graphic will be displayed. Default size is 192px x 192px.
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