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RD Aircond
Corporate Identity for Air Conditioner Services
A Scalable Identity System
Trying to fit the same mark simultaneously on a billboard and on internet browser as a favicon, is a challenge. We ensure your identity system is designed for flexibility, consistency, and brand recognition.
Vertical Lockup
Horizontal Lockup
Icon Only
Wordmark
Extreme Spirit
CMYK: 0, 86, 80, 13
RGB: 221, 32, 44
HEX: #DD202C
Cool Air
CMYK: 66, 78, 0, 61
RGB: 34, 22, 99
HEX: #221663
Light Sky
CMYK: 0, 0, 0, 3
RGB: 247, 247, 247,
HEX: #F7F7F7
Icon: Cool Air + Extreme Soul
Wordmark: Galaxy Night
Two Color, Dark
Icon: Cool Air + Extreme Soul
Wordmark: Light Sky
Two Color, Light
Icon: Galaxy Night
Wordmark: Galaxy Night
Single Color, Dark
Icon: Light Sky
Wordmark: Light Sky
Single Color, Light
On Social Media
Icon Avatar
Preferred avatar for use on all platforms. All approved color combinations may be used.
On Merchandise
Apparel
Left align the logo when possible. Use the icon for centering, or if brand subtlety is desired.
On Signboard
Horizontal Position
Left align the logo when possible. Use the icon for centering, or if brand subtlety is desired.
On The Web
Favicon
Preferred avatar for use on all platforms. Our favicon—a 32px x 32px icon that is displayed in the browser next to the url—is the only other approved usage of our icon in solid form.All approved color combinations may be used.
Device Icon
If our website is saved as a bookmark on the home screen of some mobile devices, this graphic will be displayed. Default size is 192px x 192px.
On The Web
Favicon
Preferred avatar for use on all platforms. Our favicon—a 32px x 32px icon that is displayed in the browser next to the url—is the only other approved usage of our icon in solid form.All approved color combinations may be used.
Device Icon
If our website is saved as a bookmark on the home screen of some mobile devices, this graphic will be displayed. Default size is 192px x 192px.
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