Adobe Illustrator is a powerful tool for illustrating various elements one can use for web pages and print design. However, it’s important to know what to do in order to powerfully use its tools and achieve certain effects.

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Over the years, Adobe Illustrator has become one of the top applications for creating vector illustrations. There is almost nothing you can’t make in Illustrator. It is a powerful tool for creating vectors for all kind of logos, websites, icons, business cards, print materials, etc.

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They used to say content is king. But what really makes up content? Gone are the days when “content” meant purely text. Today, if you want to engage and enchant your customers, your content must have some visual cues. The human brain processes visual information much quicker than text. 

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The graphic design industry shifts and evolves as new technology arrives on the scene. Over the decades, design has gone from hand drawn to computerized to artificial intelligence. Not too many years ago, designers needed to be able to code to stay relevant, but that is no longer a necessity.

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Everyone and their grandfather (and dog) seems to have a website these days. The Web is getting more crowded by the day, with literally dozens of websites being added as you read this article. It is becoming harder and harder to get noticed among the masses.

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